Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?

Reach

Engagement rate

Frequency

Impression


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?


Explanation: The correct term used to describe the amount of times a unique user will see an ad over a certain time period is **Frequency**. This option is correct because frequency refers to the number of times an individual user is exposed to a particular ad within a specific timeframe, such as a day, week, or month. It quantifies the repetition of ad impressions served to the same user, providing insights into the level of exposure and potential impact of the ad campaign on the target audience. Monitoring frequency is essential for managing ad delivery and optimizing campaign performance, as excessively high frequencies can lead to ad fatigue, diminishing returns, and potentially annoying or alienating users, while too low frequencies may result in insufficient exposure and limited brand recall. Therefore, frequency serves as a key metric in assessing the balance between reaching a broad audience (reach) and avoiding overexposure, ensuring that ad campaigns effectively engage users without overwhelming them with repetitive messaging.

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