Enhanced conversions for web can benefit a marketing strategist in what way?

By using third-party data to improve the accuracy of your conversion measurement

By using hashed, first-party data to unlock more powerful bidding

By using Google Analytics to unlock more powerful bidding

By using third-party data to unlock more powerful bidding


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Enhanced conversions for web can benefit a marketing strategist in what way?


Explanation: Enhanced conversions for web can benefit a marketing strategist **by using hashed, first-party data to unlock more powerful bidding**. This option is correct because enhanced conversions for web leverage hashed, first-party data, which refers to data collected directly from the advertiser's website or app and then encrypted or hashed for privacy and security purposes. By utilizing this first-party data, advertisers can gain deeper insights into user behavior, preferences, and conversion patterns within their own digital properties. Enhanced conversions for web then utilize this valuable data to inform bidding strategies in Google Ads auctions. With access to more granular and proprietary data about user interactions and conversion events, advertisers can make more informed bidding decisions, optimize their bidding strategies based on actual user behavior, and ultimately improve the efficiency and effectiveness of their ad campaigns. This approach not only enhances the accuracy of conversion measurement but also empowers advertisers to bid more effectively for ad placements, target audiences more precisely, and achieve better campaign performance outcomes. Therefore, leveraging hashed, first-party data through enhanced conversions for web unlocks more powerful bidding capabilities for marketing strategists, enabling them to maximize the impact and ROI of their advertising efforts.

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