A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?

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Purchase

Lead

App installs


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?


Explanation: The type of conversion action that would accurately track product newsletter sign-ups on a marketer's website is **Lead**. This option is correct because a lead conversion action typically represents an action taken by a user that indicates an expression of interest or intent, such as signing up for a newsletter, filling out a contact form, or requesting more information. In the context of tracking product newsletter sign-ups, the lead conversion action would specifically capture instances where users provide their contact information, such as email addresses, to subscribe to the newsletter. By defining this action as a lead conversion, the marketer can effectively track and measure the success of their newsletter sign-up efforts, gain insights into the effectiveness of their marketing campaigns in generating leads, and optimize their strategies to drive more conversions. Therefore, categorizing product newsletter sign-ups as a lead conversion action accurately reflects the nature of the action and its importance in the marketing funnel for capturing potential leads and nurturing them towards future conversions.

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