If an advertiser uses Google's phone call conversion tracking feature, how are the calls tracked to their account?

The calls are tracked by the conversion name for the advertiser's store.

The calls are tracked by a dynamically created Google forwarding number.

The calls are tracked by the phone number listed on the advertiser's official store website.

The calls are tracked by the assigned Google Click Identifier (GCLID) set up in the advertiser's account.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?


Explanation: The correct way calls are tracked to an advertiser's account when utilizing Google's phone call conversion tracking feature is **by a dynamically created Google forwarding number**. This option is correct because Google's phone call conversion tracking generates unique forwarding numbers dynamically, which are then assigned to each ad campaign or keyword. When a potential customer sees the advertiser's ad and decides to make a call using the displayed number, Google forwards the call to the actual business number while simultaneously tracking it. By employing this method, advertisers can accurately attribute calls generated through their Google Ads campaigns, allowing them to measure the effectiveness of their ads in driving phone call conversions. Additionally, the use of dynamically generated forwarding numbers ensures that each call can be linked back to the specific ad interaction that prompted it, providing valuable insights into campaign performance and enabling advertisers to optimize their strategies for better results. Therefore, the use of dynamically created Google forwarding numbers for call tracking ensures accurate attribution and effective measurement of phone call conversions within the Google Ads platform.
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