In setting up the value of an online conversion action, what should you do?
Choose an answer
Tap an option to check your answer.
Correct answer: If the average value of a lead is $20, assign the value as $20..
Why this is the answer
When setting up the value of an online conversion action, it's crucial to assign a realistic monetary value that reflects the actual worth of that conversion to your business. If the average value of a lead is $20, assigning that value directly in Google Ads allows the system to accurately optimize for conversions that generate the most revenue. Setting the value as $0 or $1, regardless of the actual lead value, would prevent Google Ads from understanding the true economic impact of each conversion, hindering its ability to optimize bids and campaigns effectively for maximum return on ad spend. Assigning an arbitrarily high value like $200 when the actual value is $20 would also lead to inaccurate optimization, potentially causing overspending on less valuable conversions.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed