What report can help show the duration between a user's first exposure and their subsequent conversion?

The time lag report in Google Ads specifically shows the duration between a user's first ad impression or click and their eventual conversion. This helps advertisers understand the length of their conversion paths and optimize bidding strategies or messaging based on how long it typically takes users to convert. The navigation report (not a standard Google Ads report) and seasonality report (shows trends over time, not individual user journeys) do not provide this specific insight. The change history report tracks modifications made to your Google Ads account, not user conversion paths.