If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?

By dividing the total conversion value by the total cost of all ad interactions

By dividing the number in the conversions column by the total eligible interactions

By dividing the total conversion value by the number in the conversions column

By dividing the total cost by the number in the conversions column


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you want to add a column for conversion value per cost after setting up conversion tracking, how does that get calculated?


Explanation: The correct answer is **'By dividing the total conversion value by the total cost of all ad interactions.'** This calculation method helps advertisers understand the efficiency of their advertising campaigns by measuring the return on investment (ROI) generated from their ad spend. By dividing the total conversion value, which represents the revenue generated from conversions, by the total cost of all ad interactions, advertisers can determine how much revenue they are generating for every unit of currency spent on advertising. This metric provides valuable insights into the profitability and effectiveness of different campaigns, ad groups, keywords, or other segments of their advertising efforts. A higher conversion value per cost indicates a more efficient use of advertising budget, while a lower value may suggest areas for optimization or adjustment in campaign strategy to improve ROI. Therefore, this calculation helps advertisers make data-driven decisions to allocate their budgets effectively and maximize the impact of their advertising efforts.

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