If you want to know the duration between a user's first exposure and their subsequent conversion, what report do you need?

You need the navigation report.

You need the seasonality report.

You need the time lag report.

You need the change history report.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you want to know the duration between a user’s first exposure and their subsequent conversion, what report do you need?


Explanation: The correct answer is **'To track sales that happen off a website from website leads.'** Enhanced conversions for leads offer advertisers the capability to track and attribute sales that occur outside of the website, particularly those that stem from leads generated through the website. This functionality is crucial for businesses that engage in lead generation activities online but ultimately close sales offline or through other channels. By implementing enhanced conversions for leads, advertisers can gain insights into the complete customer journey, from lead acquisition to conversion, even if the final transaction occurs off the website. This comprehensive tracking enables advertisers to better understand the effectiveness of their marketing efforts in driving leads and ultimately converting them into sales, providing valuable data for optimizing campaigns and improving ROI.
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