If you want to know the duration between a user's first exposure and their subsequent conversion, what report do you need?

The time lag report shows the duration between a user's first ad impression or click and their eventual conversion. This helps you understand the typical conversion path length and optimize bidding strategies based on how long users take to convert. The navigation report (not a standard Google Ads report) would typically refer to user journeys on a website, not ad exposure to conversion. The seasonality report helps identify trends based on time of year, not conversion duration. The change history report tracks modifications made to your Google Ads account, not user conversion behavior.