If a customer wants to buy a new car, what activity might suggest that they're in the awareness phase of the car-buying process?

If they call to ask about a test-drive

If they fill out an email subscription form

If they recommend the car on social media

If they view an online advertisement for a car


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?


Explanation: The correct answer is **'If they view an online advertisement for a car.'** When a customer views an online advertisement for a car, it suggests that they are in the awareness phase of the car-buying process. During this initial phase, customers become aware of their need or desire for a new car and start researching available options. Viewing an online advertisement indicates that the customer is actively seeking information about potential vehicles, which aligns with the awareness stage where consumers gather information to educate themselves about different products or services. Online advertisements serve as a way to introduce customers to various car models, features, and benefits, thereby influencing their perception and understanding of available options. Therefore, identifying customers who engage with online car advertisements provides valuable insights into their position in the buying journey, helping marketers tailor their messaging and strategies to effectively nurture leads through subsequent stages of consideration and decision-making.
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