If a customer wants to buy a new car, what activity might suggest that they're in the awareness phase of the car-buying process?
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Correct answer: If they view an online advertisement for a car.
Why this is the answer
Viewing an online advertisement for a car indicates the awareness phase because the customer is just beginning to recognize a need or interest in a car and is passively consuming information. They are not yet actively engaging with a specific brand or model. Calling for a test-drive or filling out an email subscription form suggests the consideration or intent phase, as these actions show a more active interest in a specific product or brand. Recommending the car on social media indicates the loyalty or advocacy phase, as this happens after a purchase and positive experience.
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