Which of the following is an example of a Smart Bidding strategy?
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Correct answer: Target CPA.
Why this is the answer
Target CPA (Cost Per Acquisition) is a Smart Bidding strategy because it automatically optimizes bids to help you get as many conversions as possible at or below the target CPA you set. Smart Bidding leverages machine learning to optimize for conversions or conversion value in real time. Manual CPC is a manual bidding strategy where you set bids yourself. Enhanced impressions and Viewable CPM are bidding strategies focused on impressions and visibility, not conversion optimization, and are not considered Smart Bidding strategies.
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