When designing an experiment to test Performance Max campaigns, which is a best practice to follow?

Making sure the Performance Max budget is limited to 10% of other campaigns' budgets.

Setting up Performance Max with a comparable CPA or ROAS target to other campaigns

Establishing a new CPA or ROAS goal for Performance Max campaigns

Running the Performance Max experiment for one to two weeks before assessing the results


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: When designing an experiment to test Performance Max campaigns, which is a best practice to follow?


Explanation: The selected answer is **Setting up Performance Max with a comparable CPA or ROAS target to other campaigns**. This best practice is crucial for ensuring a fair and meaningful comparison between Performance Max campaigns and other existing campaigns. By setting up Performance Max with a comparable cost-per-action (CPA) or return on ad spend (ROAS) target to other campaigns, advertisers can evaluate its performance relative to established benchmarks and metrics. This approach allows for a more accurate assessment of the effectiveness and efficiency of Performance Max campaigns in achieving desired outcomes compared to other advertising strategies. Additionally, aligning CPA or ROAS targets ensures consistency in performance goals across campaigns, facilitating easier management and optimization of advertising efforts. Therefore, adhering to this best practice is essential for designing experiments that provide actionable insights and drive informed decision-making regarding the adoption and optimization of Performance Max campaigns.

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