To set up conversion tracking, what should you do first?

Before you can track conversions, Google Ads needs to know what a "conversion" means to you. Setting up a conversion action in Google Ads defines these valuable consumer actions (e.g., a purchase, a sign-up, a lead form submission). This step generates the specific conversion tracking tag that you will then add to your website or app. Without defining the conversion action first, there's no specific event for the tag to track. The other options describe subsequent steps or incorrect initial actions. You don't modify a tag before it's generated, nor do you request a generic snippet from an administrator without first defining what you want to track.