You imported Google Analytics conversions to Google Ads. What's a benefit of that action?

Letting first-party data be sent from websites

Linking accounts in Google Analytics without auto-tagging

Providing Google Ads access to data that helps optimize bids

Viewing historical data from before the import


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: You imported Google Analytics conversions to Google Ads. What’s a benefit of that action?


Explanation: The correct answer is **'Providing Google Ads access to data that helps optimize bids.'** Importing Google Analytics conversions into Google Ads allows advertisers to leverage valuable data from their Google Analytics account to optimize bidding strategies within Google Ads. By integrating conversion data from Google Analytics, advertisers gain insights into user behavior, engagement metrics, and conversion patterns that are not available solely within Google Ads. This imported data provides a more comprehensive understanding of campaign performance and user interactions, enabling advertisers to make informed decisions about bidding strategies. With access to a richer dataset, Google Ads can optimize bids more effectively, targeting audiences more likely to convert and maximizing the return on advertising spend. Ultimately, this integration enhances the efficiency and effectiveness of advertising campaigns by leveraging cross-platform data to inform bid optimizations and drive better results.

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This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

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