You imported Google Analytics conversions to Google Ads. What's a benefit of that action?

Importing Google Analytics conversions into Google Ads allows Google Ads to access valuable conversion data, such as completed purchases or sign-ups, that originated from your website. This data is crucial for optimizing your Google Ads campaigns, as it enables Smart Bidding strategies to make more informed decisions about bids to maximize conversions or conversion value. Without this integration, Google Ads would have limited insight into the true impact of your ads on your website's performance. Letting first-party data be sent from websites is a general benefit of using Google Analytics, not a direct benefit of importing conversions to Google Ads. Linking accounts in Google Analytics without auto-tagging is incorrect; auto-tagging is generally recommended for accurate data collection. Viewing historical data from before the import is not a direct benefit of the import itself; while you can view historical data in Google Analytics, the import primarily benefits future bid optimization.