If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
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Correct answer: Modify the event tag to capture a unique order ID..
Why this is the answer
Modifying the event tag to capture a unique order ID is the correct action because it allows Google Ads to identify and deduplicate conversions that might fire multiple times for a single user action, such as a user refreshing a confirmation page. By passing a unique identifier for each transaction, Google Ads can count only one conversion per unique ID. Toggling off a "possible duplicates" option or disabling view-through conversions are not standard Google Ads features for addressing duplicate conversion tag fires. Sorting data by time and manually removing duplicates is impractical and not an automated solution within Google Ads for this problem.
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