If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?

Engagement rate

Reach

Impression

Frequency


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?


Explanation: The correct term to describe the number of times a unique user sees an ad over a given time period is **'Frequency.'** Frequency measures how often an ad is shown to the same individual within a specific timeframe. It is a crucial metric in advertising campaigns as it reflects the level of exposure that users have to an advertisement. Monitoring frequency helps advertisers manage ad fatigue, ensuring that users do not become overwhelmed or annoyed by seeing the same ad too frequently, which could lead to diminishing returns or negative brand perception. By controlling and optimizing frequency, advertisers can strike a balance between reaching their target audience sufficiently without overexposing them to the same message. This balance is essential for maintaining campaign effectiveness and maximizing the impact of advertising efforts while minimizing the risk of audience fatigue or irritation. Therefore, in the context of measuring the number of times a unique user sees an ad, 'Frequency' accurately captures this aspect of ad exposure, providing valuable insights for campaign optimization and audience targeting strategies.

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