If you're a marketer setting up the value of an online conversion action, what would you do?

Regardless of the value of the lead, you'd always set it as $0.

If the average value of a lead is $20, you'd assign the value as $200.

Regardless of the value of the lead, you'd always set it as $1.

If the average value of a lead is $20, you'd assign the value as $20.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re a marketer setting up the value of an online conversion action, what would you do?


Explanation: Setting up the value of an online conversion action involves assigning a monetary worth to each conversion to reflect its significance to the business. The correct approach, as indicated by **'If the average value of a lead is $20, you'd assign the value as $20,'** aligns the assigned value with the actual average value of the lead. This strategy ensures that the conversion value accurately reflects the economic impact of each lead on the business. Assigning the correct value to conversions is crucial for making informed decisions regarding advertising budgets, campaign optimization, and overall return on investment (ROI) assessment. If the assigned value does not accurately represent the actual worth of the conversion, it can lead to misleading insights and improper allocation of resources. Therefore, by setting the value of an online conversion action based on the average value of a lead, marketers ensure that their conversion tracking system provides meaningful and actionable data for optimizing advertising strategies and maximizing profitability.
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