If you're a marketer setting up the value of an online conversion action, what would you do?

When setting the value of an online conversion action in Google Ads, you should assign a realistic monetary value that reflects the actual worth of that conversion to your business. If the average value of a lead is $20, then assigning $20 directly allows Google Ads to accurately calculate return on ad spend (ROAS) and optimize bids for maximum conversion value. Setting the value to $0 would prevent any value-based bidding or accurate ROAS reporting. Assigning an arbitrary value like $1 or an inflated value like $200 would skew your performance metrics and lead to inefficient bidding strategies, potentially overspending or underspending on conversions relative to their true business impact.