What could you do to improve your conversion rate if you're getting a good amount of traffic from your ads but not enough conversions?

You could turn off the ads to stop traffic.

You could use more general keywords.

You could reduce campaign budgets.

You could add more negative keywords.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?


Explanation: If a marketer is experiencing a decent influx of traffic from their ads but is struggling with a low conversion rate, the most effective strategy, as indicated by **'You could add more negative keywords,'** involves refining the targeting of their ads. Negative keywords are terms that prevent ads from being triggered by certain search queries. By identifying irrelevant or non-converting search terms through thorough analysis of search query reports and adding them as negative keywords, marketers can ensure that their ads are only displayed to users who are more likely to convert. This approach not only improves the quality of traffic directed to the website but also enhances ad relevance, click-through rates, and ultimately, conversion rates. Unlike other options such as turning off ads, using more general keywords, or reducing campaign budgets, adding negative keywords allows marketers to maintain their ad visibility while simultaneously filtering out unproductive traffic, thereby optimizing ad spend and improving overall campaign performance.
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