What could you do to improve your conversion rate if you're getting a good amount of traffic from your ads but not enough conversions?

If you're getting traffic but not enough conversions, it suggests your ads are attracting users who aren't interested in your offering. Adding more negative keywords helps refine your targeting by preventing your ads from showing for irrelevant searches. This ensures your ads are seen by a more qualified audience, leading to higher-quality clicks and a better chance of conversion. Turning off ads stops all traffic, which isn't a solution for improving conversion rate. Using more general keywords would likely increase irrelevant traffic further, worsening the problem. Reducing campaign budgets doesn't address the quality of traffic, only the volume.