In what way does Google's phone call conversion tracking feature track calls to an advertiser's account?

It tracks calls via the assigned Google Click Identifier (GCLID) set up in the advertiser's account.

It tracks calls via the conversion name for the advertiser's store.

It tracks calls via a dynamically created Google forwarding number.

It tracks calls via the phone number listed on the advertiser's official store website.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: In what way does Google’s phone call conversion tracking feature track calls to an advertiser’s account?


Explanation: The correct answer is **'It tracks calls via a dynamically created Google forwarding number.'** Google's phone call conversion tracking feature operates by dynamically generating unique forwarding numbers that are displayed in ads. When users call these numbers, their interactions are tracked and attributed to the respective ad campaigns, keywords, or other advertising parameters. This method enables advertisers to accurately measure the effectiveness of their ad campaigns in driving phone calls and conversions. By using unique phone numbers for each ad, Google can track call-related metrics such as call duration, call start and end times, and whether the calls lead to conversions. This approach eliminates the need for advertisers to manually assign and track phone numbers, providing a seamless and automated solution for monitoring call conversions within Google Ads. Additionally, it ensures accurate attribution by directly associating call data with specific advertising efforts, facilitating more informed decision-making and optimization of marketing campaigns.
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