How are view-through conversions counted?

They're counted as conversions that are recorded when repeat users view but don't interact with an ad, then later convert.

They're counted as conversions that are recorded when users view but don't interact with an ad, then later convert.

They're counted as conversions that are recorded when users view and interact with an ad, then never convert.

They're counted as conversions that are recorded when new users view and interact with an ad, then later convert.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are view-through conversions counted?


Explanation: View-through conversions are counted as conversions that occur when users view but do not interact with an ad and then later convert. This attribution model acknowledges the influence of display advertising in driving conversions, even when users do not immediately click on the ad. By tracking the users who are exposed to an ad and subsequently convert, view-through conversions provide insights into the effectiveness of display campaigns in generating conversions indirectly. This approach is particularly relevant in scenarios where users may be influenced by multiple touchpoints throughout their customer journey, including those instances where they do not directly engage with an ad but are still impacted by its presence. Therefore, counting view-through conversions allows advertisers to better understand the full impact of their display advertising efforts and optimize their campaigns accordingly, ultimately improving their return on investment (ROI) and overall advertising effectiveness.

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