The conversion date between Google Ads and Google Analytics is different. Why might that be?

Because Google Ads can attribute conversions to a date for an impression, whereas Google Analytics can't.

Because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.

Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.

Because Google Analytics attributes conversions to the date of the impression that caused the conversion.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The conversion date between Google Ads and Google Analytics is different. Why might that be?


Explanation: The selected answer, **'Because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion,'** is correct. Google Analytics tracks conversions based on the time they occur, regardless of when the ad impression or click happened. This means that if a user clicks on an ad one day but completes the conversion on a subsequent day, Google Analytics will attribute the conversion to the day it occurred, not to the day of the initial interaction. In contrast, Google Ads attributes conversions to the date of the click that led to the conversion. This discrepancy in attribution methods between Google Ads and Google Analytics can result in differences in conversion dates between the two platforms. It's essential for marketers to understand this distinction when analyzing conversion data from both Google Ads and Google Analytics to ensure accurate interpretation and decision-making regarding advertising strategies and campaign optimizations.
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