A digital marketer has incorporated value-based bidding into their Smart Bidding strategy.Which two Google Ads tools should they consider? (Choose two.)

Keyword planner

Performance Planner

Bid strategy report

Ad strength rating


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A digital marketer has incorporated value-based bidding into their Smart Bidding strategy.Which two Google Ads tools should they consider? (Choose two.)


Explanation: The selected answers are **Performance Planner** and **Bid strategy report**. These two Google Ads tools are instrumental for digital marketers who have integrated value-based bidding into their Smart Bidding strategy. Performance Planner provides valuable insights and forecasts on how changes in budgets, bids, and other campaign parameters can impact campaign performance and drive value. By leveraging Performance Planner, digital marketers can make informed decisions about budget allocation and bid adjustments to maximize the return on investment (ROI) and achieve their desired advertising goals efficiently. On the other hand, the Bid strategy report offers detailed performance metrics and analysis specifically tailored to bid strategies. This tool allows marketers to monitor the effectiveness of their bid strategies, identify areas for optimization, and make data-driven adjustments to enhance bidding efficiency and effectiveness. Therefore, considering Performance Planner and Bid strategy report is crucial for digital marketers aiming to optimize their value-based bidding strategies and maximize the value derived from their Google Ads campaigns.
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