A digital marketer has incorporated value-based bidding into their Smart Bidding strategy. Which two Google Ads tools should they consider? (Choose two.)

The Performance Planner helps forecast how changes to bids, budgets, and other campaign settings might impact performance, making it valuable for optimizing value-based bidding strategies. The Bid strategy report provides detailed insights into how a Smart Bidding strategy is performing, including conversion value and return on ad spend (ROAS) metrics, which are crucial for evaluating value-based bidding. Keyword Planner is for keyword research and planning, not bid strategy analysis. Ad strength rating assesses ad copy quality, not bidding performance.