A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

They'd choose exact match.

They'd choose negative match.

They'd choose phrase match.

They'd choose broad match.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.


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Explanation: A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?


Explanation: The correct answer is **'broad match.'** Broad match keyword type offers Smart Bidding the most data and flexibility to compete effectively in various auctions. With broad match, ads can be triggered by a wide range of search terms related to the keyword, including variations, synonyms, misspellings, and relevant queries. This expansive coverage allows Smart Bidding algorithms to gather extensive data on user search behavior and performance across different search queries. As a result, Smart Bidding can leverage this wealth of data to optimize bidding strategies dynamically, adjusting bids based on real-time insights to maximize performance and achieve campaign objectives. Additionally, broad match provides the flexibility to adapt to evolving search trends and user intent, ensuring that ads are shown to relevant audiences across a broad spectrum of search queries, ultimately driving more qualified traffic and conversions.

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