A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?

A view-through conversion (VTC) occurs when a customer sees an impression of your display or video ad but does not click on it, and then later completes a conversion on your website within a specific time window (the lookback window). This metric helps attribute value to ads that influence conversions even without a direct click. The incorrect options describe different scenarios: "An action that's done in-store only..." describes an offline conversion, which may or may not be related to ad interaction. "An action in which there are only conversions from browsers that don’t allow cross-site cookies" relates to privacy-centric measurement challenges, not the definition of a VTC. "An action in which a customer sees and interacts with your ad, but then doesn't complete a conversion on your site" describes an ad interaction without a conversion, which is not a VTC.