A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?

Enhanced conversions for web uses Google Analytics to unlock more powerful bidding.

Enhanced conversions for web uses third-party data to improve the accuracy of your conversion measurement.

Enhanced conversions for web uses third-party data to unlock more powerful bidding.

Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?


Explanation: The correct answer is: **'Enhanced conversions for web uses hashed, first-party data to unlock more powerful bidding.'** This feature leverages hashed, first-party data from Google Analytics to enhance the accuracy and effectiveness of bidding strategies in Google Ads campaigns. By utilizing hashed data, which encrypts sensitive information like user identifiers, advertisers can maintain privacy compliance while still benefiting from advanced bidding capabilities. Enhanced conversions for web allows advertisers to optimize their bidding strategies based on more precise and reliable conversion data, ultimately improving campaign performance and return on investment (ROI). This approach empowers advertisers to make data-driven decisions and achieve better outcomes in their digital advertising efforts without compromising user privacy.
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