The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?

ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.

ECPC first looks at ad auctions, before lowering a max cost-per-click (CPC) bid.

ECPC first looks at a listed target return on investment (ROI), before lowering a max cost-per-click (CPC) bid.

ECPC first looks at a listed target return on investment (ROI), before raising a max cost-per-click (CPC) bid.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: The enhanced cost-per-click (ECPC) bidding strategy can be described in which of the following ways?


Explanation: The correct answer is: **'ECPC first looks at ad auctions, before raising a max cost-per-click (CPC) bid.'** Enhanced Cost-Per-Click (ECPC) is a bidding strategy employed in Google Ads that utilizes machine learning to optimize bids for conversions. ECPC analyzes ad auctions in real-time and adjusts bids accordingly to increase the likelihood of achieving conversions at a competitive price. By considering various factors such as user behavior, device type, time of day, and other contextual signals, ECPC aims to maximize the effectiveness of each click by adjusting bids dynamically. Importantly, ECPC does not always raise bids; rather, it adjusts bids based on the likelihood of conversion, raising them in auctions where the probability of conversion is higher and lowering them when the likelihood is lower. This adaptive bidding approach helps advertisers achieve their conversion goals while maintaining cost efficiency, making ECPC a valuable strategy for optimizing campaign performance in Google Ads.

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