What's the correct way to describe enhanced conversions for web?
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Correct answer: It uses hashed, first-party data to unlock more powerful bidding..
Why this is the answer
Enhanced conversions for web improve the accuracy of your conversion measurement by using hashed, first-party data that customers provide on your website, such as email addresses. This data is cryptographically hashed before being sent to Google, preserving user privacy. By providing more accurate conversion data, enhanced conversions help Google's bidding algorithms optimize more effectively, leading to more powerful bidding strategies. It does not use third-party data, as that would raise privacy concerns and is not how the feature is designed. While Google Analytics can track conversions, enhanced conversions specifically refer to the use of hashed first-party data to improve measurement accuracy for Google Ads.
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