If you're getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?

You should turn off the ads to stop traffic.

You should use more general keywords.

You should reduce campaign budgets.

You should add more negative keywords.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?


Explanation: The correct answer is: **'You should add more negative keywords.'** When a marketer is receiving ample traffic but insufficient conversions, it's indicative of irrelevant or low-quality traffic. Negative keywords play a crucial role in refining the targeting of ad campaigns by excluding irrelevant search queries. By adding negative keywords, marketers can prevent their ads from appearing for search terms that are unlikely to result in conversions. This ensures that the ads are shown to users who are more likely to be interested in the product or service being offered, thus increasing the quality of traffic. By filtering out irrelevant traffic, negative keywords help improve the overall conversion rate by focusing ad spend on users who are more likely to convert, resulting in a more efficient and effective advertising campaign. Therefore, adding more negative keywords is a strategic approach to optimize ad performance and enhance the conversion rate.

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