How are calls tracked to an advertiser's account if the advertiser uses Google's phone call conversion tracking feature?

By the assigned Google Click Identifier (GCLID) set up in the advertiser's account

By the conversion name for the advertiser's store

By a dynamically created Google forwarding number

By the phone number listed on the advertiser's official store website


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: How are calls tracked to an advertiser’s account if the advertiser uses Google’s phone call conversion tracking feature?


Explanation: The correct answer is: **'By a dynamically created Google forwarding number.'** Google's phone call conversion tracking feature employs dynamically generated Google forwarding numbers to track calls made to an advertiser's account. When users interact with an ad and subsequently place a call using the displayed phone number, Google dynamically assigns a unique forwarding number to that particular ad interaction. This forwarding number serves as a bridge between the user's call and the originating ad click, enabling Google Ads to accurately attribute the call conversion to the specific ad campaign that prompted it. By utilizing dynamically created forwarding numbers, advertisers can gain valuable insights into the effectiveness of their ad campaigns in driving phone calls, allowing them to optimize their strategies to maximize conversions and overall campaign performance.

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