To set up enhanced conversions for web, what should an advertiser do?

An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions.

An advertiser should go through the Google Ads API for enhanced conversions.

An advertiser should go through Google Tag Assistant.

An advertiser should go through Google Analytics Manager.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: To set up enhanced conversions for web, what should an advertiser do?


Explanation: To set up enhanced conversions for web, an advertiser should follow the process outlined in **Option 1**, which suggests using Google Tag Manager, Google Tag, or Google Ads API. Enhanced conversions allow advertisers to track and optimize for specific user actions beyond standard conversion events, providing deeper insights into campaign performance and user behavior. Google Tag Manager offers a versatile and user-friendly interface for implementing enhanced conversion tracking codes without directly modifying website code, thereby simplifying the setup process and reducing reliance on developers. Similarly, utilizing Google Tag or the Google Ads API provides alternative pathways for configuring advanced conversion tracking features, catering to varying advertiser preferences and technical capabilities. By leveraging these tools, advertisers can effectively implement enhanced conversions, unlock additional insights, and optimize their campaigns for better performance and ROI. Therefore, selecting Option 1 aligns with best practices for setting up enhanced conversions on the web, making it the correct choice for advertisers seeking to enhance their tracking capabilities and maximize the effectiveness of their digital advertising efforts.
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