To set up enhanced conversions for web, what should an advertiser do?
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Correct answer: An advertiser should go through Google Tag Manager, Google tag, or Google Ads API to set up enhanced conversions..
Why this is the answer
Enhanced conversions for web can be set up using Google Tag Manager (GTM), the Google tag (gtag.js), or the Google Ads API. GTM and the Google tag are common methods for implementing tracking tags on websites, allowing for the capture and hashing of user-provided data. The Google Ads API provides a programmatic way for developers to upload hashed conversion data directly. The Google Ads API alone is a valid method but not the only one. Google Tag Assistant is a troubleshooting tool, not a setup method. Google Analytics Manager is not a Google product; Google Analytics is a separate platform for website analytics.
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