A marketing analyst is trying to determine the duration between a user's first exposure and that user's subsequent conversion. What report should they use to get that info?
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Correct answer: They should use the time lag report..
Why this is the answer
The time lag report in Google Ads shows the duration between a user's initial ad impression or click and their eventual conversion. This report helps analyze the conversion path and understand how long it takes for users to convert after their first interaction. The seasonality report is used for adjusting bids based on expected seasonal changes in conversion rates. The change history report tracks modifications made to your Google Ads account. The navigation report is not a standard Google Ads report.
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