What's a requirement for implementing sitewide tagging?

Use just the image portion of the JavaScript.

Make sure the tag still works by loading it within another tracking tag, like Floodlight.

Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.

Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What’s a requirement for implementing sitewide tagging?


Explanation: The correct answer is **'Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.'** Sitewide tagging involves implementing a single tracking tag across all pages of a website to capture comprehensive data about user interactions and behavior. When implementing sitewide tagging, it's crucial to ensure that the Google Click Identifier (GCLID), which is a parameter appended to URLs by Google Ads to track ad clicks, continues to function properly, especially if click trackers are utilized in the URL structure. The GCLID parameter is essential for accurately attributing conversions and user actions back to specific ad clicks, enabling advertisers to measure the effectiveness of their Google Ads campaigns. If click trackers are used in the URL, they must be compatible with sitewide tagging to ensure that the GCLID parameter is preserved throughout the user journey on the website. Failure to maintain GCLID functionality can result in inaccurate tracking and attribution, leading to flawed insights and optimizations. Therefore, ensuring that the GCLID still works when using click trackers in the URL is a critical requirement for successfully implementing sitewide tagging and maintaining the integrity of data collected for Google Ads campaigns.
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