A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?

Manual CPC

Viewable CPM

Enhanced impressions

Target CPA


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: A business owner wants to use Google Ads to advertise their website. They’re considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?


Explanation: The correct answer is **'Target CPA.'** Target CPA (Cost Per Acquisition) is indeed a Smart Bidding strategy provided by Google Ads. Unlike Manual CPC (Cost Per Click), which requires manual adjustment of bids, Target CPA automates the bidding process using machine learning algorithms. With Target CPA, advertisers set a target cost they're willing to pay for each acquisition, such as a sale or lead, and Google's system adjusts bids in real-time to maximize the likelihood of achieving that target. This strategy leverages historical data and various contextual signals to optimize bids for each auction, aiming to deliver conversions at the desired cost. By automating bid adjustments, Target CPA allows advertisers to efficiently allocate their budget towards acquiring customers at the most cost-effective rate. It also frees up time for business owners to focus on other aspects of their advertising strategy, such as ad creatives and audience targeting. Therefore, Target CPA is a Smart Bidding strategy that empowers advertisers to optimize their campaigns for conversions while maximizing their return on ad spend.
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