A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What's the value of this retailer using campaign experiments to test campaign optimizations?

Campaign experiments help measure whether a proposed campaign change improves performance against a defined marketing goal. They create a controlled way to compare an experiment against the original campaign. This supports better optimization decisions because results are based on observed performance, not assumptions. In Google Ads, experiments are especially useful for testing changes before applying them more broadly.