What's the practice you'd want to use for turning marketing insights into action?

Focusing on the right audience for the message shared in that stage of the buying journey is the best practice because it aligns your marketing efforts with customer intent, leading to more effective campaigns and better ROI. Understanding where a customer is in their journey (e.g., awareness, consideration, decision) allows you to tailor your message and targeting for maximum impact. Increasing investment in an underperforming channel or shifting budgets to underperforming channels without addressing underlying issues is unlikely to improve performance. Increasing the frequency of underperforming ad creatives will only amplify poor results.