If you want event-based data as opposed to session-based data, what platform would you use?

Google Analytics 4 (GA4) is designed around an event-based data model, meaning every user interaction is treated as an event. This provides a more granular and flexible way to understand user behavior compared to the session-based model of previous Analytics versions. Google Ads Conversion Tracking focuses specifically on conversions defined within Google Ads, not a comprehensive event-based data model for all website/app interactions. Google Analytics Classic and Universal Analytics both utilize a session-based data model, where interactions are grouped into sessions, making them less suitable for purely event-based analysis.