Apart from conversion delay, what three additional factors influence conversion volume? Choose three.

Changes to ads

Changes to attribution model

Changes to discrepancy model

Changes to default browser

Changes in competition or seasonality


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: Apart from conversion delay, what three additional factors influence conversion volume? Choose three.


Explanation: The selected answer options, **'Changes to ads,'** **'Changes to attribution model,'** and **'Changes in competition or seasonality,'** are correct. These three factors play significant roles in influencing conversion volume beyond conversion delay. Firstly, changes to ads, such as updates to ad copy, creative elements, or targeting parameters, can impact conversion volume by affecting user engagement and response rates. Secondly, alterations to the attribution model, which determines how credit is assigned to different touchpoints along the customer journey, can influence conversion volume by changing how conversions are attributed to specific marketing channels or campaigns. Thirdly, changes in competition or seasonality can impact conversion volume by affecting market demand, consumer behavior, and the competitive landscape, leading to fluctuations in conversion rates and overall volume. By understanding and accounting for these factors, marketers can effectively assess the performance of their campaigns, optimize strategies, and make informed decisions to maximize conversion volume and drive business growth. Therefore, these three factors are essential considerations for accurately analyzing and interpreting conversion data beyond the impact of conversion delay.

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