Apart from conversion delay, what three additional factors influence conversion volume? Choose three.
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Correct answer: Changes to ads, Changes to attribution model, Changes in competition or seasonality.
Why this is the answer
Changes to ads directly impact how users interact with your campaigns, affecting click-through rates and ultimately conversion volume. Changes to the attribution model alter how credit is assigned to different touchpoints in the conversion path, which can significantly shift reported conversion numbers even if actual user behavior remains constant. Changes in competition or seasonality introduce external market forces that can increase or decrease demand for your products or services, thereby influencing conversion volume. Changes to discrepancy model and changes to default browser are not direct factors influencing conversion volume in the same way.
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