While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
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Correct answer: A view-through conversion action is when a customer sees but doesn't interact with your ad, and then later completes a conversion on your site..
Why this is the answer
The correct answer defines a view-through conversion (VTC). VTCs occur when a user sees an impression of your display or video ad but doesn't click on it, and then later completes a conversion on your website. This metric helps attribute conversions to ad impressions that influenced user behavior without a direct click. The first incorrect option describes an interaction without a conversion, which is not a VTC. The third option incorrectly links VTCs to browser cookie settings; while cookies are involved in tracking, this definition is inaccurate. The fourth option incorrectly limits VTCs to in-store actions and removes the requirement of an ad impression, which contradicts the definition of a view-through conversion.
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