What should you do to set up the value of an online conversion action?

You should always set the value as $1, regardless of the value of the lead.

You should assign the value as $20, if the average value of a lead is $20.

You should always set the value as $0, regardless of the value of the lead.

You should assign the value as $200, if the average value of a lead is $20.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

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Explanation: What should you do to set up the value of an online conversion action?


Explanation: The correct answer is **'You should assign the value as $20, if the average value of a lead is $20.'** When setting up the value of an online conversion action, it's essential to accurately reflect the actual value generated by each conversion to the business. Assigning the value based on the average value of a lead ensures that the conversion tracking system provides meaningful insights into the return on investment (ROI) of marketing efforts. In this scenario, if the average value of a lead is $20, setting the conversion value as $20 aligns with the actual revenue generated from each lead acquisition. This approach allows marketers to attribute the correct value to each conversion, enabling them to make data-driven decisions, optimize campaigns, and allocate resources effectively to maximize ROI. Therefore, assigning the value of an online conversion action based on the average value of a lead is the appropriate method to accurately measure the impact and effectiveness of marketing efforts in driving business outcomes.
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