What should you do to set up the value of an online conversion action?
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Correct answer: You should assign the value as $20, if the average value of a lead is $20..
Why this is the answer
To effectively optimize your Google Ads campaigns, you should assign a realistic value to your conversion actions. If the average value of a lead is $20, then setting the conversion value to $20 allows Google Ads to accurately understand the financial impact of each conversion. This enables smart bidding strategies to optimize for maximum conversion value, rather than just conversion volume. Setting the value to $1 or $0 would undervalue your conversions, leading to inefficient bidding and potentially lower ROI. Setting it to $200 when the average is $20 would overvalue conversions, causing Google Ads to overbid and potentially deplete your budget quickly without proportional returns.
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