How would you explain what a marketing mix model does?
It evaluates a customer's long-term marketing value to provide a more accurate view of performance.
It provides an analysis that shows the impact of marketing on a brand’s sales.
It determines the impact of a specific variable on control and treatment groups.
It uses conversion data to calculate the contribution of each interaction across the conversion path.
Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Google Ads Roll. Includes Answers for Every Real Google Ads Certification Exam.
All-in-One: Get all Google Ads exams answers with explanations in one bundle. This package includes answers for every current Google Ads certification. Regular updates to reflect the latest exam version. -> See what's included.
Questions | Answers | Explanations. Free Lifetime Updates.


Need a single cerification exam answers? Check out our -> list of certification exams answer keys. Learn Smarter. Obtain or Renew your certificates with peace of mind!
Explanation: How would you explain what a marketing mix model does?
Explanation: The correct answer is **'It provides an analysis that shows the impact of marketing on a brand’s sales.'** A marketing mix model is a statistical analysis technique used to evaluate the effectiveness of various marketing channels and tactics in driving sales or other key performance indicators (KPIs) for a brand. By analyzing historical data on marketing expenditures, sales, and other relevant factors, the model assesses how different marketing activities contribute to overall sales performance. It helps marketers understand the impact of each marketing element, such as advertising, promotions, pricing, and distribution, on driving sales and achieving business objectives. Through this analysis, marketers can optimize resource allocation, identify areas for improvement, and make informed decisions to maximize the return on investment (ROI) of their marketing efforts. Therefore, explaining that a marketing mix model provides an analysis that shows the impact of marketing on a brand’s sales accurately captures the essence of what this analytical technique aims to achieve.
Were do I find this certification program?
This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.
Save time on exams and spend more time practicing.
Best-value Guides
- Special Bundle Offer Google_Ads_Roll
- Special Bundle Offer HubSpot_Exams_Roll
- Special Bundle Offer Google_SkillShop_Roll
- Special Bundle Offer Marketing_Platforms_Roll