While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: 'restaurant tuscany,' 'restaurant florence,' '3 star restaurant florence,' and '3 star restaurant abigaille florence.' The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?

Because the first keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.

Because the conversion was attributed to each keyword equally, each keyword would share equal credit (i.e., 25% each) for the conversion.

Because the last keyword was attributed with the conversion, it would receive 100% of the credit for the conversion.

Beacuse the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.


Choose an option to see if it’s correct. Check the explanation below. Learn Smarter, not Harder.

Want to Earn All Google Ads Certifications in No Time?

Then check out our exclusive 👉 Google Ads Roll Offer! This comprehensive package includes questions, answers, and detailed explanations for each Google Ads certification. Get everything you need to achieve success faster.

Explanation: While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: ‘restaurant tuscany,’ ‘restaurant florence,’ ‘3 star restaurant florence,’ and ‘3 star restaurant abigaille florence.’ The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?


Explanation: The correct answer is **'Because the conversion was attributed to each keyword proportionally, each keyword would receive credit for how much it contributed to the conversion.'** In the data-driven attribution model, credit for conversions is assigned to each contributing keyword based on its relative impact on the conversion outcome. In this scenario, the tourist's journey involved multiple searches, each contributing to the final reservation. The data-driven attribution model analyzes the user's interaction with each keyword throughout the conversion path and assigns credit accordingly. Since the tourist clicked on ads triggered by various search terms like 'restaurant Tuscany,' 'restaurant Florence,' '3-star restaurant Florence,' and '3-star restaurant Abigaille Florence,' each keyword played a role in influencing the reservation decision. Therefore, credit for the conversion is distributed proportionally among these keywords based on their respective contributions to the conversion journey. This approach provides a more accurate representation of the value each keyword brings to the advertising campaign, allowing advertisers to optimize their bidding strategies and allocate budgets effectively. Thus, in this case, each keyword would receive credit for the conversion based on its proportional impact, aligning with the principles of the data-driven attribution model.
Google Ads Roll

Google Ads Roll. Special Offer.

Note: We conduct daily checks for updates on the exam, ensuring that the file contains the most recent questions from the actual certification program.

Questions | Answers | Explanations. FREE Updates.

Were do I find this certification program?

This certification program is available on the Google SkillShop Platform. With our file, you can get certified in just a few minutes. Free updates are included.

Save time on exams and spend more time practicing.

Best-value Guides