A potential customer is looking to buy a new car. What activity suggests they're in the awareness stage?
Choose an answer
Tap an option to check your answer.
Correct answer: Viewing an online advertisement for a car.
Why this is the answer
Viewing an online advertisement for a car indicates the awareness stage because the customer is just beginning to recognize a need or interest. They are exposed to a product or service for the first time, or are just starting to gather general information. Calling to ask about a test-drive, recommending the car on social media, and filling out an email subscription form all suggest a much deeper level of engagement, indicating the consideration, purchase, or even post-purchase stages, where the customer is actively evaluating options, making a decision, or advocating for the product.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed