A marketing manager wants to try Maximize Conversions. How does this bidding strategy work?

Maximize Conversions is an automated Google Ads Smart Bidding strategy that leverages machine learning to optimize bids at auction time. Its primary goal is to help advertisers get the most conversions possible for their campaigns within their specified daily budget. It automatically adjusts bids based on various signals to increase the likelihood of a conversion. The incorrect options describe other bidding strategies or misconceptions: Aiming for an average ROAS equal to a desired target describes Target ROAS. Automatically limiting conversions that don't align with a desired bidding strategy is not how Maximize Conversions works; it aims to maximize all conversions within the budget. Being the safest bidding strategy for all business types is incorrect; the "safest" strategy depends on specific business goals and risk tolerance, and Maximize Conversions is best for those prioritizing conversion volume.